Founder
Rishabh Sharma
I run We Solve Digital. I work with ₹10-50 Cr Indian brands in DTC, B2B, and premium real estate to diagnose where their growth infrastructure is broken and rebuild the systems that compound them to ₹100 Cr+.
I founded WSD because the gap between "our ads work" and "our business compounds" is structural — and almost nobody serving the Indian mid-market is diagnosing it at the system level. I started this firm to fix that.
What I believe
Four opinions the work is built on.
Founder hustle gets you to ₹15 Cr. It does not get you to ₹100 Cr.
What got a brand to ₹15 Cr — raw founder energy, lucky channel, viral moment — is exactly what blocks the next zero. The brands that compound past ₹15 Cr rebuild seven business systems so they reinforce each other. The brands that do not, plateau at ₹20-30 Cr and either consolidate or get displaced.
Most "ad problems" are conversion or retention problems wearing a costume.
9 out of 10 times a founder blames their ads, the actual leak is downstream of the click — landing pages that take 6 seconds to load, lead routing that takes 6 hours, retention sequences that never existed. Pouring more money into ads just funds the leak faster.
The "MSME" label is killing your business.
When a ₹20 Cr founder calls themselves an MSME, they anchor their own expectations at the wrong tier. They settle for cheap agencies, low ambition, and small-business systems. The mid-market Indian brand at ₹10-50 Cr is not an MSME — it is a growing company with ₹100 Cr+ ambition. The words you use about your own business set the ceiling.
The diagnostic should be public. The execution is where the work lives.
Every framework we use — the 7 Systems, the 4-Layer B2B model, the NCR Real Estate playbook — is published openly. If a founder can read our methodology and fix it themselves, they should. The ones who choose to work with us are buying speed, accountability, and judgment — not a secret.
What I do
Where my week actually goes.
01
Personally take every first discovery call
No junior consultants. No SDR layer. If you book a discovery call with We Solve Digital, you are talking to me.
02
Personally review every Aditor audit
The AI runs the diagnostic. I read every single one, add context, and send a personal email within 24 hours if I see something worth flagging.
03
Run Strategic Diagnostics with founders
A 2-3 week deep audit on all 7 business systems. Output: a 15-25 page diagnostic + 90-day prioritized plan. Some clients stop there. ~60% move into a Growth Partnership retainer.
04
Embed with Growth Partnership clients
Weekly call. Slack-embedded. Direct execution on the systems we fix together. Monthly executive review with the founder. No agency layer between us.
05
Publish thinking publicly
Weekly long-form on the blog. Daily on LinkedIn. The frameworks are the brand — they get sharper the more we share them.
Frameworks I publish
The diagnostic should be public.
The 7 Business Systems
The flagship framework: 7 systems that decide whether a ₹15 Cr brand crosses to ₹100 Cr+. Applies across DTC, B2B, and Real Estate.
The 4-Layer B2B Compounding Funnel
B2B-specific application of the 7 Systems. Trust, Pipeline, Conversion, Expansion — and why most B2B brands at ₹12 Cr built only half the flywheel.
The NCR Premium Real Estate Funnel
The direct-to-buyer launch playbook for ₹2 Cr+ residential developers. Reclaim the ₹5-7 Cr per ₹400 Cr launch that brokers take in commission.
Work I've signed
Real engagements, real numbers
Scaling ad spend was quietly killing profitability. We rebuilt the system underneath it.
A founder-led D2C personal-care brand had doubled ad spend expecting linear growth. Instead, margins eroded and ROAS slid. The problem was never the ads.
Read case studyPipeline was unpredictable and CAC kept climbing. We made growth a system, not a guess.
An Indian-built vertical SaaS selling to global mid-market had lumpy pipeline and rising acquisition costs. The fix was not more SDRs — it was a GTM that actually compounded.
Read case studyCheap leads, brutal enrollment. We fixed the gap between the click and the customer.
A cohort-based upskilling business had a fine cost-per-lead and a terrible lead-to-enrollment rate. The leak was the 48 hours after the lead — not the lead itself.
Read case studyMore from the blog
Recent thinking
0
coffee imprint in 1970s Japan
~1 gen
the imprinting long game
70%
Nescafé's eventual share
How Nestlé Taught a Nation to Crave Coffee — And Why Most Founders Get the Lesson Backwards
In the 1970s Nestlé could not sell coffee to tea-drinking Japan. A French psychoanalyst found the reason — and the fix took a generation. The famous imprinting story, the psychology underneath it, and the one diagnostic that decides whether any of it applies to your ₹10-50 Cr brand (it probably does not, and that is the point).
June 13, 2026
60-70%
of CLTV brands never realise
40-60%
revenue from existing customers
1
number that sets your CAC ceiling
The LTV Engine: Why Acquisition-Obsessed Brands Plateau — and the Retention System That Compounds Instead
Most ₹10-50 Cr Indian brands grow by acquiring harder. That is a treadmill. The brands that compound past ₹15 Cr build an LTV engine — they extract 3-5x more from each customer. Here are the four levers, the DTC-vs-B2B mechanics side by side, and why your LTV secretly sets your CAC ceiling.
June 12, 2026
20-40%
COD orders lost to RTO
2.5x
the order value, lost per RTO
5
levers that actually cut it
Your Returns Aren't a Logistics Problem. They're a Margin Leak Indian D2C Refuses to Diagnose.
RTO eats 20-40% of COD orders for most Indian D2C brands — and every brand treats it as a shipping problem to outsource to the courier. It isn't. RTO is a qualification, trust, and pre-delivery nurture problem. Here is the 5-lever system that cuts it, and why your highest-RTO cohort is also your lowest-LTV cohort.
June 11, 2026
Want to find out what's actually broken?
Run Aditor — free, 90 seconds, real Lighthouse + economics + AI diagnosis. I personally read every report within 24 hours and send a follow-up note if I see something worth flagging.
Run Aditor →