Founder
Rishabh Sharma
I run We Solve Digital. I work with ₹10-50 Cr Indian brands in DTC, B2B, and premium real estate to diagnose where their growth infrastructure is broken and rebuild the systems that compound them to ₹100 Cr+.
I founded WSD because the gap between "our ads work" and "our business compounds" is structural — and almost nobody serving the Indian mid-market is diagnosing it at the system level. I started this firm to fix that.
What I believe
Four opinions the work is built on.
Founder hustle gets you to ₹15 Cr. It does not get you to ₹100 Cr.
What got a brand to ₹15 Cr — raw founder energy, lucky channel, viral moment — is exactly what blocks the next zero. The brands that compound past ₹15 Cr rebuild seven business systems so they reinforce each other. The brands that do not, plateau at ₹20-30 Cr and either consolidate or get displaced.
Most "ad problems" are conversion or retention problems wearing a costume.
9 out of 10 times a founder blames their ads, the actual leak is downstream of the click — landing pages that take 6 seconds to load, lead routing that takes 6 hours, retention sequences that never existed. Pouring more money into ads just funds the leak faster.
The "MSME" label is killing your business.
When a ₹20 Cr founder calls themselves an MSME, they anchor their own expectations at the wrong tier. They settle for cheap agencies, low ambition, and small-business systems. The mid-market Indian brand at ₹10-50 Cr is not an MSME — it is a growing company with ₹100 Cr+ ambition. The words you use about your own business set the ceiling.
The diagnostic should be public. The execution is where the work lives.
Every framework we use — the 7 Systems, the 4-Layer B2B model, the NCR Real Estate playbook — is published openly. If a founder can read our methodology and fix it themselves, they should. The ones who choose to work with us are buying speed, accountability, and judgment — not a secret.
What I do
Where my week actually goes.
01
Personally take every first discovery call
No junior consultants. No SDR layer. If you book a discovery call with We Solve Digital, you are talking to me.
02
Personally review every Aditor audit
The AI runs the diagnostic. I read every single one, add context, and send a personal email within 24 hours if I see something worth flagging.
03
Run Strategic Diagnostics with founders
A 2-3 week deep audit on all 7 business systems. Output: a 15-25 page diagnostic + 90-day prioritized plan. Some clients stop there. ~60% move into a Growth Partnership retainer.
04
Embed with Growth Partnership clients
Weekly call. Slack-embedded. Direct execution on the systems we fix together. Monthly executive review with the founder. No agency layer between us.
05
Publish thinking publicly
Weekly long-form on the blog. Daily on LinkedIn. The frameworks are the brand — they get sharper the more we share them.
Frameworks I publish
The diagnostic should be public.
The 7 Business Systems
The flagship framework: 7 systems that decide whether a ₹15 Cr brand crosses to ₹100 Cr+. Applies across DTC, B2B, and Real Estate.
The 4-Layer B2B Compounding Funnel
B2B-specific application of the 7 Systems. Trust, Pipeline, Conversion, Expansion — and why most B2B brands at ₹12 Cr built only half the flywheel.
The NCR Premium Real Estate Funnel
The direct-to-buyer launch playbook for ₹2 Cr+ residential developers. Reclaim the ₹5-7 Cr per ₹400 Cr launch that brokers take in commission.
Work I've signed
Real engagements, real numbers
Scaling ad spend was quietly killing profitability. We rebuilt the system underneath it.
A founder-led D2C personal-care brand had doubled ad spend expecting linear growth. Instead, margins eroded and ROAS slid. The problem was never the ads.
Read case studyPipeline was unpredictable and CAC kept climbing. We made growth a system, not a guess.
An Indian-built vertical SaaS selling to global mid-market had lumpy pipeline and rising acquisition costs. The fix was not more SDRs — it was a GTM that actually compounded.
Read case studyCheap leads, brutal enrollment. We fixed the gap between the click and the customer.
A cohort-based upskilling business had a fine cost-per-lead and a terrible lead-to-enrollment rate. The leak was the 48 hours after the lead — not the lead itself.
Read case studyMore from the blog
Recent thinking
4
layers that compound
₹12 Cr
where B2B stalls
0
of these is more SDRs
Your B2B Pipeline Isn't Broken — It Just Never Compounded
You can have working channels, hitting quotas, and a healthy dashboard — and still stall at ₹15 Cr ARR. Most digitally-led B2B brands have built a funnel that works one cohort at a time but never compounds. Here are the 4 layers a compounding B2B funnel needs — Trust, Pipeline, Conversion, Expansion — and the diagnostic for each.
June 7, 2026
7
systems that compound
₹15→100 Cr
the path most miss
60-80%
revenue lost to gaps
Why ₹15 Cr Indian Brands Stall — And the 7 Business Systems That Decide Whether You Hit ₹100 Cr
Founder hustle gets you to ₹15 Cr. It does not get you to ₹100 Cr. Seven business systems do — wired together so they compound. This is the framework we run on every Strategic Diagnostic: positioning, acquisition economics, conversion infrastructure, speed-to-lead, retention, pricing, operating rhythm — with the diagnostic questions for each.
June 7, 2026
₹4-6L
broker per ₹2Cr+ unit
6-8 wks
buyer research time
₹5-7 Cr
margin reclaimable / launch
NCR’s Premium Real Estate Has a Funnel Problem, Not a Brand Problem
NCR developers spend ₹2-5 Cr on launches and pay 2-3% per booked unit to brokers for the last click of an 8-week digital buyer journey they funded the start of. Here is the 4-stage direct-to-buyer funnel that reclaims ₹5-7 Cr per ₹400 Cr launch — and the NCR-specific traps to know.
June 3, 2026
Want to find out what's actually broken?
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