How We Help
We rebuild growth
infrastructure.
Six capabilities. Three productized surfaces. One diagnostic method. Every engagement is scoped through the same seven-lens read — and the two or three systems that are actually holding your brand back.
Built for founder-led brands at ₹10–50 Cr ARR who are past the point where "more ad spend" is the answer.
Six capabilities
The systems we diagnose and rebuild.
Each capability maps to one or two of the 7 Systems that decide whether a brand compounds to ₹100 Cr — or plateaus.
Go-to-Market architecture
System 1 + 2Positioning, ICP, channel mix, and acquisition economics — rebuilt from the top. Most ₹10–50 Cr brands run "for everyone" positioning and single-channel dependence. Both are ₹100 Cr ceilings.
- Sharpened positioning that disqualifies the wrong buyer, on purpose
- ICP re-segmentation with named lookalike triggers
- Channel-mix strategy — diversify without killing CAC
- Payback modeling per channel, per cohort
Conversion infrastructure
System 3The revenue that dies between ad click and closed deal. Landing pages, funnel design, attribution, tracking — the machinery that decides whether traffic becomes revenue or noise.
- Funnel re-architecture from destination page to purchase / SQL
- Attribution + tracking rebuild — Meta CAPI, GA4, server-side events
- Landing page and checkout conversion diagnostics
- Lifecycle tagging so cohorts become legible
Customer lifecycle & LTV
System 5The retention engine. Where every ₹15 Cr DTC brand breaks — acquisition is visible and addictive, retention is invisible and patient. We rebuild the compounding side of the P&L.
- Repeat-purchase and expansion revenue architecture
- Segmented lifecycle flows (email, WhatsApp, SMS) driven by behavior
- Cohort retention math + CLTV recomputation against realistic churn
- Winback and reactivation systems for lapsed customers
Pricing & offer design
System 6Anchor pricing, packaging ladders, price-to-value calibration. Most brands leave 30–50% of willingness-to-pay on the table because they benchmark competitors instead of segmenting demand.
- Offer ladder design — entry, core, premium — not a single SKU
- Bundle and cross-sell architecture at the AOV lever
- Subscription and retention pricing where the category supports it
- Discount discipline — protecting margin without losing conversion
Speed-to-Revenue
System 4How fast inbound intent becomes cash. B2B: speed-to-lead — response velocity is a leading indicator of close rate. DTC: checkout velocity + cart recovery. Below the founder's radar, above every scale ceiling.
- Speed-to-lead measurement + response infrastructure (B2B)
- Cart abandonment recovery and checkout friction removal (DTC)
- Lead routing + qualification with owner-clear handoffs
- SLA architecture for the sales / CX / ops handoff
Operating rhythm & decision systems
System 7The weekly cadence, dashboards, and decision architecture that make growth compound instead of drift. Without this, every other system silts up in 90 days.
- Weekly growth review cadence — the meeting that actually moves numbers
- Dashboard architecture — leading indicators, not vanity metrics
- Decision logs and experiment queues that survive team turnover
- RACI for growth — who decides what, when, on which signal
Featured capabilities
The three surfaces you can name.
Everything else is scoped work. These three are the assets — a diagnostic tool, a methodology, and a built system — that most conversations reference by name.
Free diagnostic surface
Aditor
The free AI-powered 7-Systems audit. Real Google Lighthouse, real unit economics computed against India peer benchmarks, real diagnostic narrative in Rishabh's voice. Where most engagements begin — both sides walk into the first call with the same artifact.
Run Aditor on your accountProprietary methodology
The 7 Systems
Our diagnostic and rebuild framework. Every engagement is scoped through the same seven-lens read — positioning, acquisition economics, conversion infrastructure, speed-to-revenue, retention + LTV, pricing + packaging, operating rhythm. The audit surfaces which two or three are actually holding the business back.
See the framework in actionBuilt infrastructure
WSD WhatsApp CRM
The lead-management and WhatsApp automation stack we build for partnership clients — Google Sheets + Apps Script + Meta WhatsApp Cloud API + OpenAI-drafted templates. Lives in your own accounts. No vendor lock-in, no monthly platform fee. Available standalone.
See the architectureAggregate impact
What compounding actually looks like.
Ranges drawn from real engagements. Brand names and absolute revenue figures are withheld per client request — every KPI delta is real.
−34% to −41%
CAC reduction
Across DTC and B2B engagements, driven by attribution rebuild + channel-mix rework.
1.5× to 1.9×
LTV lift
Retention layer + lifecycle segmentation. Compounds beyond the engagement itself.
14 → 8 months
CAC payback shortened
B2B SaaS engagement — sales-cycle compression + higher SQL-to-close conversion.
25× to 70× faster
Speed-to-lead compression
From ~6 hours to under 5 minutes in the fastest case. Downstream conversion lift is the real prize.
Engagements in detail
Three engagements, three ICPs.
The full situation-to-outcome writeups — how the diagnosis ran, which systems we rebuilt, what the numbers moved from and to.
D2C · Beauty & Personal Care
From −41% CAC to 3.4× ROAS
Attribution rebuild + LTV-based bidding + retention layer. Contribution margin went from negative to healthily positive.
Read the engagementB2B SaaS · India
Payback from 14 to 8 months
Channel concentration fix + qualification routing. Pipeline moved from lumpy to forecastable within ±15%.
Read the engagementEdTech · Cohort programs
+47% lead-to-enrollment, −52% refunds
Speed-to-lead compressed from ~6 hours to under 5 minutes. Better-fit leads + retention loop halved refund rate.
Read the engagementTrusted by
200+ growth partners and counting
From D2C and retail to technology — across India and the U.A.E.
Start with a diagnosis, not a sales call.
Aditor is our free 7-Systems audit. Real Lighthouse, real unit economics, real diagnosis in ~90 seconds. Most engagements begin with the report on the table — it saves both sides the discovery call that goes nowhere.