Engagement Architecture
Strategic depth.
Founder-led.
Three levels of engagement, designed around the structural problems serious founders are actually trying to solve. Fixed fees, never a percentage of ad spend. Direct founder access at every level.
Strategic Diagnostic
One-time · 2–3 weeks
A structured operational and growth-systems audit. We surface every revenue leak in the funnel — acquisition, conversion, retention, attribution — and translate the findings into a prioritized execution plan you can run with or without us.
Problems this solves
- Where, exactly, your funnel is losing revenue at every stage
- Which growth lever — acquisition, conversion, retention — has the largest gap
- Whether your unit economics actually support your current ad spend
- What the highest-leverage 90 days of compounding work look like
How we work
- Direct data + analytics access review (no surface metrics)
- Three to five interviews — founder, marketing, sales
- Aditor + Lighthouse + funnel deep-dive
- Unit economics modeled against category benchmarks
- 15–25 page diagnostic document + executive readout call
Best for: Brands preparing to scale aggressively and unsure where the structural bottleneck actually lives.
Engagement fee
₹2L – ₹4L
$2,500 – $5,000
Growth Partnership
Monthly · 90-day rolling
An embedded strategic engagement for brands scaling through operational complexity. We work directly with founders and internal teams to rebuild the systems that turn marketing into revenue. Compounding work — not one-off campaigns.
Problems this solves
- Acquisition cost climbing while conversion stays flat
- Lead nurture and follow-up dying in scattered WhatsApp / spreadsheets
- Tracking + attribution that cannot answer "which channel actually works"
- Operational gaps slowing every experiment your team tries to run
- No clear connective tissue between marketing, sales, and retention
How we work
- Weekly strategy + execution review with the founder (60 min)
- Embedded with your team — Slack, shared docs, no agency layer
- Monthly executive review against KPIs that compound
- Conversion, tracking, and attribution infrastructure built in-flight
- WhatsApp CRM + lead automation included as standard
- Direct Rishabh access — no account manager intermediation
Best for: Founder-led brands at ₹10–50 Cr ARR ready to invest in systems over tactics, and to compound a 90-day commitment into a multi-quarter trajectory.
Engagement fee
₹4L – ₹10L / month
$4,500 – $12,000 / month
Limited client capacity. We hold a small roster intentionally.
Fractional CGO
Custom · Application only
Board-level growth ownership — single P&L or multi-brand. Not a marketing executive filling a seat; a growth-accountable voice at the table where the decisions get made, across acquisition, retention, pricing, and operating rhythm. A Chief Growth Officer role taken on by the principal, fractional by structure, for companies where the work is too consequential for outsourced execution.
Problems this solves
- Growth leadership absent or misaligned at the C-suite table
- Multi-brand or multi-product growth needs strategic coordination
- Investor / board reporting requires a senior growth voice
- Team building, hiring, and growth architecture need an experienced hand
How we work
- Full strategic ownership of growth + revenue ops
- Board and investor reporting support as needed
- Team building and senior hiring guidance
- Multi-brand or multi-product orchestration where applicable
- Equity-tied retainer structures available for the right fit
Best for: Scaling DTC / Ecommerce, B2B, or premium real-estate founder-led companies where growth is a board-level priority and a fractional CGO is the right intervention.
Engagement fee
Custom
Bespoke scope
One to two engagements at any time. Application-based by design.
Trusted by
200+ growth partners and counting
From D2C and retail to technology — across India and the U.A.E.
Where most engagements begin
Start with a real artifact, not a sales call.
Aditor is our free AI-powered audit — real Google Lighthouse, real unit economics computed against benchmarks, real diagnostic narrative. Most Strategic Diagnostic conversations begin with an Aditor report on the table. It gives both sides a shared, specific starting point — and saves you the discovery call that goes nowhere.
Run Aditor on your accountFree · 3 audits per email · ~90 seconds
Why fixed fees
We never take a percentage of ad spend.
Aligned incentives
Agencies on % of spend get rewarded when you spend more — even when you should not. We get rewarded only when we make you measurably better.
Predictable for both sides
You know exactly what you pay each month. We know exactly what work we owe. No surprise invoices, no media-mark-up game.
Strategy, not media management
Our work is funnel diagnosis, attribution, tracking, systems. Most of that has zero linear relationship to media spend.
Standalone infrastructure
The systems we build for partnership clients — available without a retainer.
Some founders only need the infrastructure, not the engagement. We package the same systems we build for partnership clients as one-time setups — lives in your own accounts, no monthly platform fee, you own the data. Growth Partnership clients receive these as part of their engagement.
WSD WhatsApp CRM
Complete lead management + WhatsApp automation on Google Sheets — AI-generated templates, Meta-approved sends, conversation logging, multi-step sequences, delivery telemetry. Lives in your own Google + Meta accounts. No vendor lock-in, no monthly SaaS bill.
See the architectureSetup
₹40,000 / $499 one-time
Annual maintenance
₹15,000 / $199
Platform fee
₹0 · forever
Included at no additional cost for Growth Partnership clients.
FAQ
Questions worth asking
How is this different from an agency engagement?
Why is the Fractional CGO engagement application-based?
What actually happens during a Strategic Diagnostic?
What happens after the Diagnostic?
Is there a contract lock-in for Growth Partnership?
What if I only want the WhatsApp CRM, not the consulting?
Why do you only work with ₹10–50 Cr brands?
Not sure which engagement fits.
Most conversations start with Aditor. It is free, it is specific, and it gives both sides a real artifact to anchor the first call.