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Zero platform fee · Built on your own infrastructure

Your WhatsApp CRM. Without the monthly bill.

Lead management + AI-drafted WhatsApp templates + automation — built on Google Sheets, Apps Script, and Meta's official Cloud API. One-time setup. You own the data. No SaaS subscription, ever.

Get a quote →▶ See how it works
₹0
Platform fee, forever
₹40K
One-time setup
₹15K
Annual maintenance
100%
Your data, your account

Why this matters

The psychology behind why this works.

Rishabh breaks down why response speed + WhatsApp depth changes lead conversion economics — and why the brands that nail it compound while the rest leak.

Three Ways In

Start free. Upgrade when you're ready.

From a free Google Sheets template you set up yourself, to a fully-managed system bundled into your Growth Partnership retainer.

Free

Free CRM Template

Our Google Sheets CRM template, self-setup. Lead tracking, WhatsApp click-to-chat links, basic dashboards. No WhatsApp API automation.

₹0

DIY setup, free forever

  • Lead tracking sheet template
  • WhatsApp click-to-chat links
  • Basic dashboard formulas
  • No automated WhatsApp send
  • No AI template generation

1-min discovery form → instant template access

Most Popular

Productized Service

WSD WhatsApp CRM

Full WhatsApp Business Cloud API integration, AI template generation, automated send + log, conversation tracking. We set it up in YOUR accounts.

Setup (one-time)

₹40,000 / $499

Maintenance (annual)

₹15,000 / $199

Platform fee

₹0 forever

  • Meta WhatsApp Cloud API integration
  • One-click AI template generation
  • Inbound replies auto-logged
  • Delivery + read status tracking
  • Optional AI chatbot for auto-reply
  • 90-min team training + 30-day support
  • Full data ownership, no lock-in
Get a quote →

Included

Growth Partnership

Full Growth Partnership retainer with WhatsApp CRM setup + maintenance bundled at no additional cost. Plus ongoing optimization, integration with ads, and embedded support.

₹4-10L/mo

WA CRM setup + maintenance included (₹55K value)

  • Everything in WSD WhatsApp CRM
  • Weekly strategy + execution call
  • Performance marketing oversight
  • Ongoing template optimization
  • Embedded with your team (Slack)
  • Direct Rishabh access
  • 90-day rolling, 30-day notice
See full pricing →

How It Works

The architecture, in five pieces.

No SaaS, no black boxes. Each piece runs on your own infrastructure.

01

Google Sheet

Three tabs: Leads, Templates, Message Log. Your CRM lives here. You own it.

02

Apps Script

Bound to the sheet. Adds a "WSD WhatsApp" menu with one-click actions for AI generation + send.

03

OpenAI

Reads each lead's status + remarks → drafts a Meta-compliant template tailored to that lead's specific situation.

04

Meta WABA

Templates submitted for approval. Approved templates send via WhatsApp Cloud API. Inbound messages routed to webhook.

05

Webhook

Inbound replies + delivery statuses flow back to your sheet automatically. Logged in Message Log tab.

The Philosophy

Why zero platform fee?

❌ The SaaS WhatsApp CRM model

  • ₹2,000-₹15,000/month forever, even if you don't send messages
  • Your lead data lives in their cloud
  • UI changes when they change it, can't customize
  • Vendor lock-in: export is painful or impossible
  • Pay for features you never use (bundled pricing)
  • If they shut down, you lose history

✓ The WSD WhatsApp CRM model

  • One-time setup, annual maintenance only
  • Lead data lives in YOUR Google Sheet, you own it
  • Sheet + Apps Script — fully customizable
  • No lock-in: everything runs on Google + Meta accounts you control
  • Pay only for what you use (Meta + optional OpenAI)
  • If WSD ceased tomorrow, your system keeps working

3-year cost comparison · 5,000 messages/month

Typical SaaS WA CRM (AiSensy / Wati)

₹2,16,000

@ ₹6,000/mo × 36 months + per-msg costs

WSD WhatsApp CRM

₹70,000

₹40K setup + (₹15K × 2 years) + per-msg costs

Your savings over 3 years

₹1,46,000+

~68% lower TCO. Plus you own the system.

Meta per-message costs (₹0.40-₹2 per conversation) apply equally to both models — Meta bills you directly either way.

Use Cases

Real scenarios. Real workflows.

Real Estate Brokerage

Site visit booking + cold-lead revival

A residential brokerage in Bangalore gets ~80 Meta lead-form submissions a week across three projects. Each lead lands in the CRM tagged by project + budget. Hot leads (budget match + immediate timeline) get a WhatsApp template within 10 minutes: "Hi {{name}}, can I book your site visit for Saturday at 11am or 4pm?" Cold leads enter a 14-day nurture — project update Day 2, construction milestone video Day 7, pricing reveal Day 14. Site visits booked from CRM: 18% of total leads vs 4% pre-system.

D2C E-commerce

Cart recovery + replenishment loop

A skincare D2C brand pipes Shopify abandoned-cart events into the CRM via webhook. 90 minutes after abandonment, AI drafts a contextual recovery message referencing the exact SKU left behind — "Hi {{name}}, your Vitamin C serum is still in the cart. Want me to hold it for you?" 8% cart recovery uplift. Same system fires a 30-day-after-purchase replenishment nudge — 22% repeat-order rate from that channel alone.

B2B Services / Agency

Proposal follow-up sequence

A growth marketing agency sends ~12 proposals a month. Each lands in the CRM as "Proposal Sent" with the prospect's specific objection if known. If status hasn't moved in 5 days, AI drafts a personalised check-in referencing what they were worried about — "You mentioned ROAS measurement was the concern. Here's a 2-min Loom showing exactly how we'd track yours." Proposal close rate moved from 22% → 34% in one quarter.

B2B SaaS

Trial-to-paid nurture

A B2B SaaS team imports trial signups into the CRM tagged by usage tier (active / passive / cold). Active trials get a Day 3 "how's it going" check + Day 12 "last chance" template. Passive trials get a re-engagement template at Day 7 with use-case content. Cold trials get a single "before we turn this off, anything we can help with?" message. Trial-to-paid conversion: 9% → 17% over 90 days.

FAQ

Frequently asked questions

How is this different from AiSensy, Wati, Interakt, or DoubleTick?
They are SaaS platforms — you pay them ₹2,000-₹15,000/month, your lead data lives in their cloud, and if they shut down or hike prices, you are stuck. WSD WhatsApp CRM lives in YOUR Google Sheet, runs on YOUR Meta WhatsApp Business account, with optional AI calls billed to YOUR OpenAI account. We charge a one-time setup fee + annual maintenance. Zero monthly platform fees, ever.
What does the one-time setup actually include?
A custom Google Sheet provisioned with three tabs (Leads, Templates, Message Log), Apps Script configured and deployed, Meta WhatsApp Business Cloud API connected to your real business number, webhook registration, OpenAI integration for AI template generation, your first 5 message templates drafted and submitted to Meta for approval, plus a 90-minute training session with your team and 30 days of email support.
Why is the platform fee zero?
Because there is no platform. We do not host a SaaS service — we set up infrastructure inside your own Google + Meta + OpenAI accounts. You own everything. No subscription to maintain. If WSD ceased to exist tomorrow, your system would keep working.
What do I pay Meta for?
Meta charges per "conversation" (a 24-hour window with one user). First 1,000 conversations/month are FREE for Service-category messages. Marketing/Utility/Authentication messages cost roughly ₹0.40-₹2 each in India, ₹0.30-₹0.80 in many SEA markets, higher in US/UK. You set up a card with Meta — they bill you directly, transparently, never through us.
Is the AI chatbot mandatory?
No. AI template generation is included (uses ~₹0.10 of OpenAI per template generated). The chatbot — where incoming WhatsApp messages get auto-replied by AI before a human takes over — is optional. Most clients start without it and add it later once they see message volume. If used, OpenAI costs are typically under ₹500/month.
How long does setup take?
Once Meta business verification is complete on your side (usually 24-48 hours), our setup takes 3-5 business days. The longest step is Meta's template approval process (24-48 hours per template).
What if I want to upgrade to full Growth Partnership later?
The setup fee is credited toward your first month of Growth Partnership retainer. Maintenance stops billing immediately — it's included in the retainer going forward.
Do you sign an NDA?
Yes. Mutual NDA is standard before any setup engagement. Your lead data, conversation logs, and template content stay confidential.

Stop renting your WhatsApp CRM. Own it.

A founder-led 30-min call. We'll scope your setup, give you a fixed quote, and answer everything.

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