The systems holding back your scalearen't in your ad account.
They're in your GTM. Your pricing. Your sales process. Your unit economics. Your retention. Your hiring gaps. We diagnose them. We rebuild them. Until ₹100 Cr+ becomes the floor, not the ceiling.
The Diagnostic
Seven systems determine whether you scale or stall.
Most brands at ₹10-50 Cr think their bottleneck is marketing or sales. It almost never is. We look at all seven — and tell you which 2-3 actually matter for your next 5-10x.
GTM & Positioning
Are you trying to sell to the wrong tier? Wrong segment? Most "growth problems" are actually positioning problems.
Unit Economics
CAC, LTV, payback, gross margin reality vs your ROAS targets. If the math doesn't work, no amount of ad spend will fix it.
Funnel & Conversion
Where revenue dies between ad click and closed deal. Landing pages, tracking, CRO, attribution.
Sales Process
Lead → qualified → opportunity → close. Most mid-market sales processes leak 50%+ of qualified leads.
Retention & Repeat
LTV is built post-purchase. Onboarding, retention cohorts, expansion revenue, win-back systems.
Ops & Hiring Gaps
The team you have can't take you to 100 Cr. We identify the next critical hire and the systems that need to exist before you hire.
Tracking & Attribution
You can't scale what you can't measure. We build the analytics infrastructure that makes scaling decisions evidence-based.
Our Process
From diagnosis to compounding scale
Diagnose every system
We audit the seven systems that determine whether a brand scales or stalls — GTM, positioning, funnel, unit economics, sales process, retention, and ops. Most blockers are invisible until you look in the right place.
Pinpoint the 2-3 gaps
Not every gap is worth fixing. We identify the 2-3 that are actually preventing your next 5-10x — and we ignore the rest until those move.
Rebuild the broken systems
Embedded with your team, we rebuild what's broken. Not slides and frameworks — actual systems your team uses every week. Tracking, automations, processes, dashboards.
Compound until 100 Cr+
Once a system is working, it keeps working. We layer the next set of fixes on top — turning leak-plugging into scale infrastructure. The work compounds.
Is This For You?
You're ready for this if…
- You're at ₹10-50 Cr ARR and serious about ₹100 Cr+ in the next 3-5 years
- You have product-market fit and you're profitable (or close)
- You've hit a ceiling — adding more ad spend isn't moving the needle
- You suspect the bottleneck is broader than marketing but can't pinpoint it
- You want a strategic partner who'll embed with your team, not just send slides
- You're willing to change how things are done — not just hire more people
Not a fit if…
You're below ₹10 Cr (start with free Aditor), you're shopping 3+ consultants on price, or you want execution-only without strategic change.
Two ways to engage
Diagnostic or Partnership.
Strategic Diagnostic
₹2L–₹4L
One-time · 2-3 weeks · The gateway engagement
Deep audit across all 7 systems, prioritised 90-day plan, executive readout. Most engagements begin here.
See full engagement terms
Growth Partnership
₹4L–₹10L/mo
Monthly · 90-day rolling · Embedded engagement
We embed with your team to rebuild the broken systems. Includes WhatsApp CRM setup at no additional cost.
See full engagement terms
Companies needing growth ownership at the board level should review Fractional CGO instead.
Performance Marketing
Paid acquisition, treated as a system — not a deliverable.
Every Growth Partnership engagement includes performance marketing oversight across Meta, Google, LinkedIn, and emerging channels — but framed around your unit economics, not media volume. We do not sell ads management as a standalone service.
Channel strategy + budget allocation
Where the next ₹1L of ad spend goes — based on funnel economics and stage of growth, not what the channel rep said.
Creative ops and testing cadence
Structured creative testing aligned to the funnel diagnosis. Static, carousel, short-form video — produced or partnered, depending on volume.
Tracking + attribution that actually works
GA4, Meta Conversions API, server-side events, UTM hygiene. The infrastructure that makes acquisition decisions evidence-based.
Landing pages built around conversion economics
Page speed, hierarchy, social proof, and conversion path designed against the LTV:CAC reality — not a generic best-practice template.
Note: we used to publish performance marketing as a standalone service. It is now part of the Growth Partnership engagement because pulling acquisition out of the system that compounds it produces worse outcomes — for both sides. If you want to talk through paid acquisition specifically, the conversation lives inside the Strategic Diagnostic.
FAQ
Frequently asked questions
Why do you only work with brands at ₹10-50 Cr ARR?
How is this different from a marketing agency?
Can you guarantee we'll hit ₹100 Cr?
What's the engagement structure?
Will you replace my CMO or marketing head?
How do I know if my brand is ready for this?
₹100 Cr+ isn't a fantasy. It's a systems problem.
Most engagements begin with Aditor or a Strategic Diagnostic. Pick the level that matches your stage.